“Simtent” combines “Simple” and “Content,” reflecting our philosophy of making content clear, engaging, and easy to understand.

Do your customers search Google for the solutions you offer? If so, YouTube most likely makes sense for your business.

YouTube is part of Google and, unlike social media platforms like Instagram, LinkedIn, or TikTok, people actively use it to search for answers and solutions. Very few people go to Instagram to solve a specific problem. More often than not, they turn to YouTube.

Have you ever bought coaching, consulting, or an online course without first watching videos from that person on YouTube?

The buying journey isn’t as simple as many people think. You run an ad and — boom — someone buys? Unfortunately, that’s rarely how it works.

When someone discovers you online, they usually keep looking. They search for your YouTube channel, your podcast, your social media profiles, or your website. Then, based on what they find, they decide whether they trust you enough to take the next step.

Sometimes that happens immediately. Sometimes it takes weeks, months, or even years.

So, in short: The longer you wait, the longer it will take to see better results. Right now, the barrier to entry is still relatively low.

Who knows how long that will last?

Unlike many other experts in this space, we’ve actually been making money with YouTube since 2015. We more or less stumbled into the service business by accident — you can read the full story above. Through YouTube and our own documentary channels, we’ve generated more than $7 million in YouTube ad revenue alone, earned 23 YouTube Creator Awards, worked directly with dedicated YouTube Partner Managers who advised us on strategy, and have been immersed in YouTube every day ever since.

Over the years, we’ve been involved in more than 10,000 videos and gained insights from hundreds of different projects. That experience has given us a deep understanding of what works — and what doesn’t.

We’ve also developed methods that allow our clients to use their YouTube channels strategically from day one to generate both active and passive revenue. Depending on the business, we use different approaches — from building broad reach to targeting highly specific audiences and creating evergreen content.

Because unlike most social media content, YouTube videos don’t simply disappear after a few days. We know how to create content that continues working for our clients for years.

This is probably one of the most interesting questions we get — and one we’re asked all the time. The truth is, we don’t measure progress on YouTube in time. We measure it by the number of videos published.

We’ve had clients start generating inquiries from day one. For others, it took just a few weeks. And in rare cases — usually when someone comes to us with an existing channel that has a difficult history and needs to be “repaired” first — it can take a few months.

The key is that with our approach, you can usually get what we call a breakout video relatively quickly. A breakout video is one that significantly outperforms the other videos on your channel. It stands out and can help lift the entire channel with it.

Let’s say you publish eight videos and the eighth becomes your breakout video. If you publish one video per week, it would take eight weeks for your channel to start gaining momentum and generating inquiries. If you publish two videos per week, it would only take four weeks.

That’s why it’s not primarily about time. It’s about the number and quality of videos you publish. And what matters isn’t just how often you post — it’s what you post.

It depends largely on whether you do everything yourself or have support from a team, freelancer, or virtual assistant.

If you’re doing everything yourself, you should expect to spend around three to five hours per week. If you delegate tasks like editing, uploading, channel management, and planning — or work with us — your time commitment drops significantly.

Many of our clients only get in front of the camera once or twice a month, batch-record several videos at a time, and delegate the rest. Others record weekly and outsource the post-production.

Here’s a realistic example: You publish four videos per month, the entire process is handled for you, and your only job is filming. In that case, about 30 minutes per week can be enough.

In short, you can typically expect to spend anywhere from one to five hours per week, depending on how much you handle yourself and how your setup is structured.

You’re probably asking this because you’ve heard over and over that you need to post consistently on social media. There’s some truth to that, but it depends heavily on your niche.

In some markets, building a portfolio of around ten high-quality evergreen videos is all you need. Those videos can continue working for you for years, without the need to constantly produce new content.

If you’re wondering whether taking a break will hurt your channel: No, it won’t hurt the YouTube channel itself. However, you’ll show up less often in front of your target audience, which means you may become less visible or simply fade from their radar. Depending on your business model, that can be a disadvantage.

From an algorithm perspective, there’s no problem with taking a break from posting. What matters isn’t how often you publish — it’s what you publish.

Yes, absolutely. We work closely with our clients over an extended period of time. Denis Kasper is your direct point of contact, the strategic mind behind the concept, and responsible for developing your overall YouTube strategy.

There are several ways we can support you:

1. You do it yourself — with our guidance:
We give you a step-by-step process for creating your content and scripts, including all the tools and templates you need. We also help you with the technical setup so you can get started right away.

2. You get support — with our help:
If you don’t want to handle everything yourself, we help you find and select the right freelancer or virtual assistant. We’ve worked with hundreds of freelancers over the years and know exactly what to look for. We show you where to find them, how to evaluate them, and how to onboard them — efficiently and within your budget.

3. You already have a team — we train them:
If you already have employees or a team in place, we train them. We teach your team the entire process so you can eventually handle everything in-house.

4. You want us to handle everything:
If you want to focus entirely on your content and leave everything else to us, we can take care of it. You get in front of the camera — we handle the rest. We’ll build a solution around your specific needs.

How much support you need depends on where you are right now, how complex your content is, and the budget you’re working with. Our solutions range from cost-effective options starting at just a few hundred dollars per month to full-service production, depending on the scope.